Web Design Criteria
Just a few notes to help you on your way
The Benefits of a Web Page - why should you have one ?
- Provides you with the same exposure as much larger companies
- A cheap form of advertising
- Interactive with the reader
- Gets your company product or service benefits across in an interesting and informative way
- An international market place
- A simple method of getting enquiries
- Raises your company profile
- A method of providing an information resource for customers
The internet, as a resource in the UK, is behind the American experience, where
the net is now used as a search tool for information for individuals
and companies, and is overtaking the use of Yellow Pages.
The UK is slowly waking up to this huge market place, and if you appear
in Yellow Pages, then you must - sooner or later - have your own web
pages unless you are going to lose out in terms of new customers.
Your page address should feature on all your letter headings, leaflets and
brochures, and let people know that you are ready for the next century.
The time to do it is now, in order to try to get you good indexing from
the search engines. You might not get it right the first time, but
until you make a start, you cannot begin to get it right.
The following points are offered as a guide to good web design, in order of importance
- Must be found
- Download time must not be too long
- Good presentation - must be succinct, not too many pictures, use graphics but don't
overdo it, not too many nodding donkeys, they can distract.
- Easy to navigate from page to page
- Must be interesting and informative and demonstrate that you are the specialist
- Useful links
- Remember it is a marketing tool, - people buy benefits, people study information
- Full contact address, phone/fax numbers, contact name
- E-mail address and or message box
- Page address and date in case printed out
Last updated: March 3rd, 1999.
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Published by Lichfield Data Base: http://www.ldb.co.uk